| In This Issue:
* NEWS AND COMMENT * U.S. Smartphone Owners Use Phones For Shopping, But Not Necessarily Buying A growing number of the United States' 73.3 million U.S. smartphone users are using their mobile phones for shopping... but not necessarily buying. A January 2010 survey of 1,400 U.S. smartphone owners by Chadwick Martin Bailey and iModerate Research Technologies found that over half used their phones for shopping. But mainly to compare prices and find stores. Two thirds (66 percent) used their smartphones to compare prices, while over half (58 percent) used them to find their nearest store. Research by comScore in January 2010 revealed similar findings: 49 percent of smartphone owners used their phones to find nearby stores, 46 percent to compare prices prior to shopping, and 44 percent to research product details. When it comes to iPhone users in particular, the Chadwick study found that more than 70 percent of iPhone owners used apps or the web to help them shop while in-store, while 41 percent used their phones to buy something. Click here to comment on this article 
Source: eMarketer, "Top Mobile Shopping Activities of US Smartphone Users," eMarketer, March 25, 2011, http://www.emarketer.com/Article.aspx?R=1008300 Back To Top
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* FEATURE ARTICLE * Top Spot on Google Gets 36 Percent of Clicks Research from Optify shows that, on average, the top result on Google attracts more than 36 percent of clicks for a given search term or phrase. Optify's study finds that websites ranked number one have an average click-through rate (CTR) of 36.4 percent, with the second ranked result having a 12.5 percent CTR and the third result having a 9.5 percent CTR. Looking at the average CTRs for all the other search engine ranks, it appears that having the top spot on Google will get you about three times as much traffic as having a #2 ranking and four times as much as a #3 ranking. Here is Optify's break down of the average amount of clicks per search rank: Rank #1. 36.5 percent Rank #2. 12.5 percent Rank #3. 9.5 percent Rank #4. 7.9 percent Rank #5. 6.1 percent Rank #6. 4.1 percent Rank #7. 3.8 percent Rank #8. 3.5 percent Rank #9. 3.0 percent Rank #10. 2.2 percent Rank #11. 2.6 percent Rank #12. 1.5 percent Rank #13. 1.3 percent Rank #14. 1.1 percent Rank #15. 1.2 percent Rank #16. 1.2 percent Rank #17. 1.4 percent Rank #18. 1.3 percent Rank #19. 1.4 percent Rank #20. 1.4 percent Click here to comment on this article
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* KIKABINK LAB * How To Develop Solid Keyword Lists Compiling keyword lists is an integral part of search engine marketing. It's arguably an integral part of niche research too. But if you're relying solely on 'keyword tools' to compile your lists, you may be missing out on some significant opportunities. By their very nature, tools that track the popularity of keywords are retrospective, rather than forward-looking. On that basis, if you're able to identify terms about to become popular - or jump on terms that have just become popular - you may be able to achieve some quick, significant wins in terms of generating and converting traffic. Therefore a sound approach to keyword compilation is to use a good tool to identify the quality words in your niche, as well as use a 'nose for news' to identify promising words. MarketingSherpa recommends using a two-step approach where you begin with proprietary research to compile an initial list, and then use a reliable tool to generate a more finely tuned list. To compile the general list: 1. Consider your own product names, terms used on your site, and internal site search query terms.
2. Look at industry marketing materials, press releases and similar content.
3. Research online forums, blogs and social media sites for what words your target audience is using.
4. Perform competitive analysis of how other companies are positioning their sites and search ads. After your initial research is done, the next step is to use a keyword research tool to fine-tune your overall list: 5. Use the tool to generate additional, related terms.
6. Check your existing list for estimates of search volume and competition ie. for pay-per-click (PPC) and organic search engine marketing purposes.
7. Look through historical search queries for any unusual search syntax to help you generate new search phrases Click here to comment on this article
Source: MarketingSherpa, "Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools", MarketingSherpa, Jun 26, 2008, http://www.marketingsherpa.com/article.php?ident=30683 Back To Top
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That's it for now. If you have any questions or feedback click here to drop me a line. To your profit, 
Anna Johnson
Editor, Kikabink News
Kikabink News
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