1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
About the Author: ------------------------------------------------------------ Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's Free Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-31996 ------------------------------------------------------------
Quote of the Day:
"A desire of knowledge is the natural feeling of mankind; and every human being whose mind is not debauched will be willing to give all that he has to get knowledge." -- Samuel Johnson
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Hi Dede,
The Exact Blue Print The World Leader In Home Business Training & Development Uses To Turn Struggling Network Marketers Into 6 & 7 Figure Earning Entrepreneurs:
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Hi Dede,
If you're sick and tired of hype, scams, and flat-out online-nonsense then this will be the most important page you'll ever see:
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Hi Dede,
Because this is almost a secret, check this out below...
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Bl-oo-dy hell. You spend a few days hauled up in outermost Cumbria and when you return the whole world has turned upside down. Steve Bruce has gone, Martin O'Neill's in, Socrates is dead (R.I.P.), Jeremy Clarkson's upset everyone and there's pandas in Scotland.
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Hi Dede,
World Internet Summit speaker, coach and mentor, Roy Carter, is one of the good guys online and he has now taught hundreds of absolute beginners from all around the world, how to make a growing monthly income from home.
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Keep Your Hard-Working Skin Healthy and Supple This Season
The drier and colder air of the winter months can certainly be merciless to your hands. And with all of the cooking, cleaning, crafting and wrapping that come with the holiday season, your hands will be doing a lot more work than usual. You’ll also be washing them frequently to avoid cold and flu bugs, and you may even be engaging in fun but finger-freezing snowball fights. Chapped, sore and flaky hands need not be your fate, with proper winter hand care... Read More
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In the past 7 days, there have been 5,028 individual commissions PAID because of this system ... and many of those commissions went to people who did nothing but join!
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Hi Dede,
If you're sick and tired of hype, scams, and flat-out online-nonsense then this will be the most important page you'll ever see:
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Hi Dede,
Discover how people are getting up to 19 checks per month!
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