| In This Issue:
* NEWS AND COMMENT * U.S. Internet Display Ads Reach 1.11 Trillion Impressions in Q1 2011 Just how many times are online display ads viewed by U.S. Internet users? How about 1.11 trillion times, according to comScore data for the first quarter of 2011. comScore's Ad Metrix research shows that around 1.11 trillion display ads (including static and rich media ads but not video ads, house ads or tiny ads of less than 2,500 pixels in dimension) were delivered to U.S. Internet users in Q1 2011. Facebook ads alone made up about a third of these at 346 billion impressions - nearly double the number Facebook delivered in Q1 2010. Click here to comment on this article 
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* FEATURE ARTICLE * Traffic - Why Fast Beats Free When it comes to getting traffic to your site, there are pros and cons associated with every traffic generation method. There are also costs. Some are obvious, such as the monetary cost of paying to run an ad in a newsletter or on a search engine. Some are not so obvious, such as the time and possibly monetary cost of harnessing search engine optimization or viral marketing. It's important to be aware of all the relevant costs and make choices accordingly. Otherwise you could end up paying much, much more for something than you first expected. In particular, there is often a large, yet not-so-obvious cost, associated with relying on seemingly free traffic generation methods such as search engine optimization (SEO) and article marketing. Many Internet marketers are attracted to these methods because they don't necessarily involve any hard costs (unless you hire people to help you). But, apart from the time taken to do them – for example, the time taken to optimize your website, write articles, seek back-links, etc – there is another significant cost. It's the opportunity cost associated with not knowing how appealing your product or service offer is, or how effective your conversion tactics are. There is often a lag between when you begin SEO and article marketing and when you start generating significant traffic. That being so, days, weeks, months – even years – could go by while you wait for enough traffic to be able to assess how appealing is your offer and effective are your conversion tactics. Given that you didn't pay anything while you waited, you might be content with that. But what if, after all those days, weeks or months go by, you discover that no-one wants to buy your product, or that your current conversion mechanism is an abject failure? Not only did you waste time on doing SEO or article marketing... but you missed the opportunity to spend time on alternative offers or conversion tactics that WOULD have generated results. So what's the alternative? It's to aim for FAST rather than FREE. It's to pony up some money to invest in advertising – such as (but not just) pay-per-click advertising with the objective of TESTING your product or service, your offer, and your conversion mechanism (e.g. landing page). Sure, this may cost a few hundred or even a few thousand dollars. That may sound scary... but if it ends up SAVING you weeks, months (or more) of wasted time and ignorance about what does and doesn't work... it's actually very cost-effective. None of this is to say that you should neglect SEO, article marketing or other (seemingly) free traffic generation methods, or that you should just focus on paid advertising to test what does and does not work. It should be noted that there ARE ways to generate substantial search engine traffic in a relatively short amount of time WITHOUT paying for advertising... In this case, it may be possible to generate traffic FAST and (somewhat) FREE. The point is, however, to fully assess the costs AND opportunities involved in each traffic generation method available to you BEFORE choosing one or the other. Click here to comment on this article
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* KIKABINK LAB * Forget Link Swapping... It's All About Link Attraction Not too long ago, search engine optimizers (SEOs) urged Internet marketers to swap links with other sites in order to enhance their PageRank or 'authority' in the eyes of the search engines. This, in turn, would help their sites achieve higher search engine listings and thereby generate more website traffic. Unfortunately, the search engines caught on and began to detect overt link swaps, and any other kind of linking between sites that seemed unrelated to each other. That said, most SEOs believe the search engines still regard inbound links from related, authoritative sites as the primary indicator of a site's relevance for a given search phrase. Which, in turn, is the key determinant of where that site ranks in the natural or organic search engine listings. So if you still need inbound links... but swapping links is generally out of the question... how do you get 'em? In short, focus on the idea of ATTRACTING links. In other words, do whatever it takes to get the right people (websites) saying the right things about you (giving you links). To do this, generate the kind of content that people want to talk about (and link to). Some ideas for doing this are to: - Write newsworthy or interesting content on a blog;
- Create a wiki i.e. categorized, helpful information for your niche or industry;
- Write articles for other authoritative, high profile sites (and include your link!); and
- Distribute press releases that include links back to your site.
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That's it for now. If you have any questions or feedback click here to drop me a line. To your profit, 
Anna Johnson
Editor, Kikabink News
Kikabink News
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