| In This Issue:
* NEWS AND COMMENT * AT&T Dominates Display Ad Impressions in Q1 2011 AT&T ads were seen about 19.5 billion times in the first quarter of 2011, resulting in the telecommunications carrier taking the top spot amid the biggest display advertisers. Based on comScore data, AT&T was responsible for 19.5 billion display ad impressions served to U.S Internet users in Q1 2011. This means AT&T ad impressions amounted to 1.8 percent of all display ad impressions during the period. After AT&T, Experian Interactive was responsible for 16.6 billion impressions (1.5 percent), followed by Scottrade with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Rounding out the top five were Toyota (1.2 percent) and Netflix (1.1 percent). Among the biggest display advertising spenders, 95 different advertisers delivered at least 1 billion display ad impressions, and 293 advertisers spent at least $1 million on display ads during the quarter. Click here to comment on this article 
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* FEATURE ARTICLE * U.S. Internet Users NOT Willing To Pay For Online News Major news publications can ask for subscription fees and erect paywalls all they like, but a recent study shows that 80 percent of U.S. adult Internet users are NOT willing to pay a single red cent to read a daily newspaper online. Recently The New York Times joined a growing list of major daily news publications that require visitors to pay subscription or other fees to access news content. Other prominent news dailies to do so include The Times in the United Kingdom and the Australian Financial Review in Australia. They may vary in their approach, with some charging subscription fees, others using a pay-per-article model, and The New York Times, for example, charging per volume of articles read (it bills readers who consume more than 20 articles per month). Regardless of the approach, however, the results of a recent Adweek/Harris Poll indicate that such efforts are turning a lot of readers away and may not be profitable in the long run. The Adweek/Harris Poll surveyed 2,105 U.S. adults in late March 2011 and found that, when asked what they would be willing to pay per month to read a daily newspaper's content online: - 80 percent would pay 'nothing'
- Of the 20 percent who would pay something:
- 14 percent would pay between $1 and $10 per month
- 4 percent would pay between $11 and $20 per month; and
- 2 percent would pay more than $20 per month.
What may be most disturbing for daily newspapers seeking to charge online readers is that the number of people willing to pay for online daily news content has DROPPED in the last couple of years. While 20 percent said they would be willing to pay for a daily newspaper's content online, this is down from the 23 percent who said so in December 2009. What's more, this drop has occurred during the same period as many newspapers have erected paywalls. It has also occurred when free, online-only news publications have hit their stride. Could it be that traditional news dailies are only accelerating their demise by charging for their content... when free online-only daily news sites are emerging, offering content that is acceptable, just as good or even better than that of the traditional publications? Click here to comment on this article
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* ADVERTISEMENT * Yes, You CAN Make Money Filling in Surveys (FREE!) Yes, it's true. You really can earn rewards, bonuses, gifts and cash just by participating in online surveys. Major companies are desperate for information that gives them the edge in developing and marketing their products. Meanwhile, market research companies are constantly looking for consumers' opinions they can use for studies and special reports. These firms are so eager for your opinions that they'll give you rewards, bonuses, gifts, freebies, coupons, discounts, major prizes and even CASH just to get you to answer a few questions. What's more, there are a LOT of these companies wanting your opinions. So many, in fact, that when you join Tradeaclick, you'll literally have the chance to earn rewards DAILY. That's because each day Tradeaclick will send you a daily members' offer inviting you to earn rewards in return for participating in a survey. Best of all? You can join Tradeaclick for FREE right now and start reviewing offers straight away. Join Tradeaclick NOW to get in on this opportunity: ==> Start Earning Rewards, Bonuses, Gifts and Cash From Online Surveys
* KIKABINK LAB * 7 Free Backlink Analysis Tools Want to know who's linking to you - or to a competitor's website - and be able to filter the results according to your own key criteria? Well, here are seven (7) free backlink analysis tools to help you do just that... 1. Analyze Backlinks – this tool lets you type in a URL and then generates a list of links, including anchor text, total links, outbound links, and the title of the linking page. Once you're done, you can then check your keyword rankings in Google's search engine result pages (SERPs) for up to 1,000 results using the link to SEOTrackr (http://www.seotrackr.com/). 2. Backlink Watch - type in a URL and the Backlink Watch backlink analysis tool will generate up to 1,000 Yahoo! back-links, along with the anchor text, Google PageRank, total outbound links on that page, and whether or not the link is 'no-follow'. 3. Link Diagnosis - this is a Firefox extension that generates Yahoo! back-link data. It will display up to 1,000 links per page, along with the Google PageRank and anchor text of each backlink, whether or not the link is 'no-follow, good or missing', and the most popular anchor text used. Link Diagnosis also provides charts and reports you can export in CSV format. 4. SearchStatus – this is a toolbar extension for the Firefox and SeaMonkey web browsers that displays backlinks from Google, Yahoo and Bing. It also provides data on the Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, SEOmoz Linkscape mozRank and Alexa related links for a given website. 5. SEO Link Analysis - this tool lets you analyse lists of links produced by Google Webmaster Tools and Yahoo Site Explorer. It gathers the Google PageRank for the linking page, anchor text used on the link, and whether or not the link is 'no-follow'. 6. SEOBook Link Harvester – this backlink analysis tool generates backlinks – aggregated into each top level domain (TLD) found - along with data from Whois, Alexa, Google's cache, DMOZ listing (if any) and more. 7. SEOBook Back Link Analyzer – this is another free downloadable tool from SEOBook that derives backlink data from Google, MSN, and Yahoo. The tool grabs and analyzes anchor text, IP addresses, Alexa data, page title, number of links on the page, and number of outbound links on the page. Click here to comment on this article
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That's it for now. If you have any questions or feedback click here to drop me a line. To your profit, 
Anna Johnson
Editor, Kikabink News
Kikabink News
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