| In This Issue:
* NEWS AND COMMENT * Consumers Prefer Digital Coupons A survey by digital grocery coupon provider Cellfire Inc. indicates that consumers regard digital grocery coupons as more environmentally friendly, easy to use, convenient, and quicker to use than coupons from newspapers, the mail or printable web coupons. A survey of 2,000 of Cellfire's members in December 2010 found that most ranked digital coupons as superior to coupons from newspapers, mail and printed web coupons in terms of environmental friendliness (85 percent), ease-of-use (74 percent), convenience (73 percent) and time saved at checkout (72 percent). Of course, given that Cellfire was surveying its own members - people who are obviously attracted to digital coupons - these findings aren't all that surprising! Even so, we are witnessing the rising popularity of digital coupons and such factors as ease of use, convenience, time saved are likely to be behind that rise. Click here to comment on this article 
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* FEATURE ARTICLE * Can You Outsource Your Marketing? As the co-owner of an Internet marketing services firm, you might think my answer would be "yes, you can and should outsource your marketing". But I couldn't disagree more: no entrepreneur should "outsource" their marketing. At least not the understanding or thinking behind it. My definition of marketing is generating, converting, satisfying and re-selling customers. Which is really what any business, by definition, should do. On that basis, outsourcing your marketing would be like outsourcing your business.
Perfectly fine to do, but it would make you an investor, not an entrepreneur. That does NOT mean you can't or shouldn't outsource a range of marketing activities to people or companies that specialize in those activities. But the thinking behind those activities should come from YOU. YOU should ideally know the most about your target market, what they want, the best way to deliver it to them, and the marketing strategies and tactics to optimally generate, convert, satisfy and re-sell them. By all means engage coaches, consultants and other service providers to help you gain clarity over these issues. But remember - advisers are there to advise, not to MAKE the decision. The decision making rests with you. And for very good reason... since the buck rests with you too! Of course, I'm preaching to the converted: you wouldn't be reading this newsletter unless you took an active interest in marketing. But let this serve as further reassurance that the time you spend learning about marketing is time very well spent. Click here to comment on this article
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* KIKABINK LAB * Is Social Media Giving You a 95 Percent ROI? If you're not getting at least a 95 percent return on investment (ROI) from your social marketing efforts, you're in the minority. According to the MarketingSherpa 2011 Social Marketing Benchmark Report, 54 percent of the 3,342 Internet marketers MarketingSherpa surveyed estimated their ROI to be 100 percent or higher, with the average quoted as 95 percent. Of course, how all these Internet marketers measure their ROI may differ, since social marketing effectiveness may be measured in a variety of ways. This could range from the more vague 'brand awareness' to more solid metrics such as number of Facebook Likes or Twitter Retweets, to 'bottom line' metrics such as leads, subscribers, customers, sales and profits. Here is the breakdown of what the Internet marketers in MarketingSherpa's survey estimated their social marketing ROI to be: - 10 percent ROI: 19 percent of Internet marketers
- 25 percent ROI: 13 percent of Internet marketers
- 50 percent ROI: 14 percent of Internet marketers
- 100 percent ROI: 25 percent of Internet marketers
- 150 percent ROI: 10 percent of Internet marketers
- 200 percent ROI: 12 percent of Internet marketers
- 250 percent ROI: 4 percent of Internet marketers
- 500 percent ROI: 1 percent of Internet marketers
- 1,000 percent ROI: 2 percent of Internet marketers
- 2,000 percent ROI: 1 percent of Internet marketers
2,000 percent? Yes, it seems 3 Internet marketers must be VERY happy with their social marketing efforts! Click here to comment on this article
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That's it for now. If you have any questions or feedback click here to drop me a line. To your profit, 
Anna Johnson
Editor, Kikabink News
Kikabink News
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