| In This Issue:
* UPCOMING INTERNET MARKETING EVENTS * Fast Web Formula 3 James Schramko is hosting Fast Web Formula 3 on the Sunshine Coast, in Queensland, Australia on October 28-30, 2011. James will be bringing Internet marketing experts from across the globe to teach real-world, cutting edge Internet marketing strategies, including our own Simon Johnson who will be teaching how to monetize domain names. Click here for more information 
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* NEWS AND COMMENT * Top 100 E-Retailers: Customer Satisfaction Equals More Sales ForeSee Results' annual top 100 online retailers index confirms that higher customer satisfaction leads to more sales. And the top 100 online retailers are getting better at serving - and selling - their customers. According to ForeSee, customer satisfaction with e-retail has reached an all-time high score of 78 on the study's 100-point scale. Nearly a third of the Top 100 online retailers scored 80 or higher, a major improvement from 2007 when only four websites exceeded 70. Meanwhile, none of the top 100 e-retailers scored below 70. ForeSee Results' top 100 e-retailer index shows the link between customer satisfaction, purchase intent and sales. Its measure of customer satisfaction uses the University of Michigan's patented American Customer Satisfaction Index (ACSI) methodology, and is based on surveys of more than 22,000 visitors to the top 100 e-retail websites (by sales volume, as reported in the 2011 Internet Retailer Top 500 Guide). Top 100 sites such as Amazon.com, Netflix.com, Avon.com and others all show impressive customer customer satisfaction results. The standouts, however, are sites such as Vistaprint.com, Vitacost.com and Newegg.com which scored highly on each of sales, customer satisfaction and purchase intent. For Internet marketers, the message is this: if you want to increase sales, make customer satisfaction a priority. Also, if you want to know who's doing it right, look no further than the list of top 100 sites below. That's 100 great examples for you to study and model! ForeSee Results' Top 100 E-Retail Satisfaction Index: | 2011 Rank
(according to
sales volume) | Website | Satisfaction | Purchase Intent
(any channel) | | 1 | Amazon.com | 86 | 93 | | 13 | Netflix.com | 85 | 85 | | 31 | Avon.com | 84 | 88 | | 12 | QVC.com | 84 | 89 | | 11 | Newegg.com | 83 | 86 | | 83 | BassPro.com | 82 | 86 | | 27 | HSN.com | 82 | 85 | | 63 | Shutterfly.com | 82 | 85 | | 54 | Scholastic.com | 81 | 88 | | 88 | Vitacost.com | 81 | 88 | | 94 | SwissColony.com | 81 | 84 | | 26 | LLBean.com | 81 | 86 | | 22 | TigerDirect.com | 81 | 85 | | 36 | Vistaprint.com | 81 | 84 | | 97 | Keurig.com | 81 | 85 | | 77 | WeightWatchers.com | 81 | 75 | | 42 | MusiciansFriend.com | 81 | 83 | | 39 | Cabelas.com | 81 | 85 | | 24 | Williams-Sonoma.com | 80 | 83 | | 61 | OrientalTrading.com | 80 | 84 | | 2 | Staples.com | 80 | 87 | | 40 | BN.com | 80 | 87 | | 17 | JCP.com | 80 | 89 | | 32 | Kohls.com | 80 | 90 | | 3 | Store.Apple.com | 80 | 85 | | 15 | Costco.com | 80 | 90 | | 9 | BestBuy.com | 80 | 85 | | 81 | ColdwaterCreek.com | 80 | 84 | | 6 | Walmart.com | 79 | 89 | | 67 | Walgreens.com | 79 | 87 | | 46 | drugstore.com | 79 | 83 | | 20 | VictoriasSecret.com | 79 | 84 | | 69 | DisneyStore.com | 79 | 85 | | 4 | Dell.com | 79 | 82 | | 82 | NorthernTool.com | 79 | 83 | | 68 | REI.com | 79 | 83 | | 19 | HPShopping.com | 79 | 80 | | 98 | 1800Contacts.com | 79 | 81 | | 65 | RalphLauren.com | 79 | 82 | | 47 | Peapod.com | 79 | 81 | | 34 | SportsmansGuide.com | 79 | 82 | | 55 | crateandbarrel.com | 78 | 81 | | 29 | AmwayGlobal.com | 78 | 81 | | 86 | SierraTradingPost.com | 78 | 83 | | 64 | Diapers.com | 78 | 79 | | 16 | Macys.com | 78 | 86 | | 100 | HarryandDavid.com | 78 | 80 | | 51 | AE.com | 78 | 83 | | 21 | Target.com | 78 | 88 | | 25 | Overstock.com | 78 | 80 | | 90 | Lowes.com | 78 | 87 | | 8 | OfficeMax.com | 78 | 84 | | 80 | CVS.com | 78 | 85 | | 41 | Blockbuster.com | 78 | 78 | | 91 | EddieBauer.com | 77 | 84 | | 93 | AAFES.com | 77 | 86 | | 28 | Nordstrom.com | 77 | 83 | | 18 | Grainger.com | 77 | 81 | | 5 | OfficeDepot.com | 77 | 82 | | 74 | Blair.com | 77 | 82 | | 44 | PCConnection.com | 77 | 81 | | 73 | Nike.com | 77 | 83 | | 85 | ShoeBuy.com | 77 | 77 | | 37 | ToysRUs.com | 77 | 83 | | 10 | CDW.com | 77 | 80 | | 45 | 1800Flowers.com | 77 | 76 | | 95 | FootballFanatics.com | 77 | 80 | | 33 | Buy.com | 77 | 79 | | 52 | CSNStores.com | 77 | 78 | | 23 | Gap.com | 76 | 81 | | 30 | HomeDepot.com | 76 | 85 | | 72 | Hayneedle.com | 76 | 78 | | 43 | SaksFifthAvenue.com | 76 | 74 | | 79 | Ancestry.com | 76 | 77 | | 38 | NeimanMarcus.com | 75 | 77 | | 14 | SonyStyle.com | 75 | 78 | | 59 | BlueNile.com | 75 | 72 | | 57 | Abercrombie.com | 75 | 81 | | 66 | FTD.com | 75 | 74 | | 35 | Shop.SymantecStore.com | 75 | 81 | | 56 | FootLocker.com | 75 | 78 | | 53 | PCMall.com | 75 | 76 | | 70 | FreshDirect.com | 75 | 80 | | 75 | USAutoParts.net | 74 | 77 | | 50 | JCrew.com | 74 | 81 | | 92 | Fingerhut.com | 74 | 75 | | 89 | ShopNBC.com | 74 | 75 | | 7 | Sears.com | 74 | 84 | | 60 | Nutrisystem.com | 74 | 70 | | 99 | Safeway.com | 73 | 79 | | 48 | UrbanOutfitters.com | 72 | 77 | | 71 | Spiegel.com | 71 | 72 | | 58 | efollett.com | 70 | 77 | | 78 | RueLaLa.com | 70 | 71 | Click here to comment on this article
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* KIKABINK LAB * 8 Tips For Boosting Email Open and Click-Through Rates MarketingSherpa recently evaluated a year's worth of email newsletter subject lines to identify those that achieved the best open and click through rates. Be sure to join MarketingSherpa to review the details of their findings. They point to four big take-aways from their study, but I gleaned eight (8) powerful tips: 1. Show value in the first two words. These first two words should ideally convey actionable value. 2. Use the right 'trigger' words. We've discussed trigger words before. These are the words that immediately attract the attention of your target audience. MarketingSherpa also points out that while having a punchy subject line is ideal... including the right (trigger) words in the subject line is MORE important. 3. Ideally, have a subject-line length of between 31 and 41 characters (including spaces). All things being equal, shorter subject lines work better than longer ones. 4. Avoid 'hard sell' subject lines or subject lines that are too self-promotional. 5. Use subject lines that convey value... but don't ask readers to do anything. 6. Avoid subject lines that are vague or use 'corporate speak'. 7. Mention 'hot' brands i.e. brands that are popular or controversial among your target audience. MarketingSherpa found that mentioning Facebook and Google, for example, ignited the interest of its readers. 8. Spend a few hours on getting the subject line write. A few hours? Yes, that's what MarketingSherpa recommends. And it makes sense when you consider that using the right subject line could mean the difference between thousands, or even hundreds, of people reading your emails... or not. Click here to comment on this article
Source: MarketingSherpa, "4 Takeaways from MarketingSherpa's Newsletter Subject-Line Analysis", MarketingSherpa, November 25, 2008, http://www.marketingsherpa.com/article.php?ident=30938 Back To Top
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That's it for now. If you have any questions or feedback click here to drop me a line. To your profit, 
Anna Johnson
Editor, Kikabink News
Kikabink News
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